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butter LONDON was founded in 2005 by British entrepreneur, Sasha Muir, who saw a gap in the marketplace for luxurious yet affordable nail services and high quality products. By transforming catwalk trends to custom nail colour palettes, butter LONDON has developed a passionate following. butter LONDON is the cult phenomenon of the nail industry and is fast becoming famous for their high fashion, 3 Free (non-toxic) nail lacquers and revolutionary waterless nail services. butter LONDON products are formulated without the use of the harmful ingredients like Formaldehyde, Toluene, DBP or Parabens.