While studying fashion at the prestigious Central Saint Martins College of Art and Design, London, Deepa Gurnani beaded couture pieces for Alexander McQueen, Emanuel Ungaro, Fendi, Marjan Pejoski, etc. Working closely with these designers not only enabled Deepa to understand European standards of quality and finish, but also compelled her to experiment with beading and embroidery techniques. This in turn gave her a distinct sense of style and sensitivity to create her own line.