SHOP

French brothers Laurent and Arik Bitton bring their background in the music industry to their designs. They gained experience in fashion while running the family's business, and in 2002 decided to launch their own line. IRO owes its name to the Japanese word for "color," and the Bitton brothers combine luminous vintage prints with city-chic attitude. Inspired by the trendy, jet-setting crowd, Laurent and Arik have created a sexy, playful, and energetic line of clothing.