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red flower defines itself as a life force created to transform everyday experiences to their utmost extreme. Founded in 1999 on the principles of world traditions, sustainable sourcing, ritual, well-being and aesthetics. Created by Yael Alkalay, red flower encourages the enjoyment of simple experiences and celebrates life through the purity and freshness of flowers. Each product is created to smell fresh, alive and complete and to offer a quiet ritual--this is an experience of beauty, this is a moment of happiness.